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Which goal do you want to achieve? |
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Does the message suit the goal? |
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What response do you want from the customer? |
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Is there an action you want them to take? |
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Who is the message addressed to? |
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Is it an existing or a new customer? |
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A single message is limited to only 160 characters. |
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It must be clear, concise and to the point |
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It must include contact information |
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It must be understood, remembered and acted upon. |
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Consult our SMS dictionary for abbreviations
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Don't SPAM - i.e. send unsolicited or unwanted
messages. |
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You need permission or the customer must want the
message. |
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Offer value or incentives e.g. vouchers/ coupons |
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Customise the message according to location e.g. JHB /CTN/NY/LON
and the time zone |
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Personalise according to Name, Surname, Title, etc.
The same message can be sent to many clients, each message will have the clients own name in
it e.g. Joe/Sue |
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Track customer habits to personalise the message -
e.g. which nights they go out to eat. |
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Track responses to measure campaign effect - e.g.
vouchers/ coupons |
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Reward responses with more incentives. |
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Build a long term relationship by respecting
privacy. i.e. don't send too many messages |
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Have a facility for clients to opt out. |
To increase business from existing customers.
To gain new customers in existing and new markets.
To improve profits. 
